About Us

Who Are We ?

Every great saga begins with humble steps! If you had said this to us in 1942, we might have given a hopeful smile and would have said ‘god willing.’ Now in 2021, we say ‘God has indeed willed and some!’

Our Brand Story

Our Leadership

EKR Balagurumoorthy

The stalwart who established our empire with an empowering vision and a zeal to excel. Known for his wise decisions, calm nature, and nurturing temperament, he instilled the values of running a family business with dedication and passion. Being the strong founder and the foundation of this empire, he has worked hard to achieve the vision and is a strong influence on our lives.

EKR. Thingaragupta

The enterprising persona who took on the management of the store in 1966. A dynamic and energetic persona, he followed a customer focused approach. He was a true visionary and took progressive steps to make the store stand a class apart. His vision of growing the firm was meticulous and organised. He is no more among us, but still many of his methods and concepts are followed till date!

B.T.Dinesh

Elder son of EKR. Thingaragupta, Software engineer B.T. Dinesh has been involved in the family business since he was 16. He was the brain behind introducing automation to our internal systems, to optimise resource management and enhance administrative capabilities. With a genuine and heartfelt approach, he gained many loyal customers around the globe. He plays an important part in expanding our jewellery collection and establishing us as a family-owned brand with a difference.

B.T.Deeraj

The younger son of EKR Thingaragupta, B.T.Deeraj is a prominent director at our family owned business. As he was involved in the store operations from his childhood days, he knew every technique of gold handling, testing, and checking at his young age. After his graduation, he entered the business and revolutionised many traditional techniques, finance etc and made administrative works more efficient. With his friendly nature he attracted many customers from all over the world. He loves designing one of a kind innovative jewellery.

D.Nishanth

Nishanth Dinesh, the fourth generation successor, joined the business the same year OVJ expanded into a majestic 20000 sq.feet showroom in R.S road. Playing an important role in the grand launch, this enterprising entrepreneur had the eagerness to showcase collections from different parts of India. He was in full charge of the store's social media department to showcase 50000+ collections. Having won 'The Innovator of the year' award in 2019, he aims to take OVJ to greater heights. He manages the Oddanchatram branch with zeal.

Lakshan Deeraj

The son of B.T.Deeraj, Lakshan is a young business enthusiast with abundant knowledge on current market trends and conditions. He is yet to join the business full time due to him pursuing his masters degree currently . Having an in-born love and interest in the jewellery industry, he is all set to be a valuable addition to take OVJ to greater heights.

Our Team

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Software Engineer

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Software Engineer

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Software Engineer

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Software Engineer

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Software Engineer

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Software Engineer

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Software Engineer

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Software Engineer

South Indian Culture

Our Instore Brands

Ivanah

Our intricately crafted superior silver jewellery that combines traditional allure and contemporary chic in equal measures

Bandham

Our regal wedding jewellery collection to add timeless enchantment to the radiant bride and enrich the wedding festivities

Parambarya

Our traditional jewellery collection dazzles with quintessential allure and quaint elegance.

Precia

Our exquisite diamond jewellery collection that matches and exceeds the sparkle of the stars.

Gopura

Our antique jewellery collection stands ode to the marvel of south Indian heritage and temple architecture.

Majestica

Royal platinum jewellery to brighten your special moments and enrich your festivities.

Xcite

Our designer jewellery collection shimmers with oodles of panache and spells artistry in every sway.

Kolears

Dainty, delightful, and elegantly crafted kids jewellery for the little cherubs in your life!